Major Cyber Security Challenges in Digital Marketing & their Solutions

As the digital world is growing at the rapid pace, there are many cybersecurity challenges digital marketers have to confront. From small businesses to medium and large enterprises, all have to experience security breaches somewhere down the line. These are malware, identity theft, phishing attacks etc. These can affect businesses and their revenue directly.

e West Midlands, a SEO Company takes cybersecurity seriously. And, in this post, we are going to talk about some major cybersecurity challenges and their solutions.

Let’s get started…

Content Marketing

Challenges: Content Marketing is one of the essential parts of Digital Marketing for several businesses. It helps in retaining and attracting the audiences and delivers valuable information to them. But, the saddest part it, it is prone to cybersecurity challenges.

Solutions: In order to keep your content marketing safe and secure, it is important to integrate security feature such as strong password, install security plug-ins and regular update that keep the vulnerabilities off.

Email Marketing

Challenges: There is always a risk of phishing attacks and scams in email marketing and the main target are ‘unaware businesses/individuals.’ Hackers often use email accounts of companies to send virus-infected emails that affect your email marketing campaigns adversely.

Solutions: To avoid these phishing attacks and scams, we suggest you get the ISPs updated. Use software to screen your email marketing campaigns and set up outbound filters to prevent emails with hidden malware.

Social Media Marketing

Challenges: As an SEO Agency, we know how social media marketing is helping businesses to be on the limelight. Unfortunately, it is another common target of hackers and spammers. Most data breaches often occur due to unauthorized downloads, poor passwords etc. Even sometimes, businesses share their information unknowingly on social media that invite hackers to spread spam messages and malicious posts. This can take business reputation on a stake or often spoiled it.

Solutions: All digital marketing teams should ensure that passwords are strong and strict privacy settings are used. The passwords should be at least 12 characters long including numbers, capital letter, and symbols.

Final Words

As a reliable service provider in Dudley, we take cyber security very seriously. We help businesses to take care of their social media pages, content and other aspects to keep their digital marketing platforms safe.

If you are looking for trustworthy Digital Marketing Experts, that provide the best and secure marketing plan, then e West Midlands just a call away. We provide customized solutions across dominant regions of West Midlands such as Birmingham, Coventry, Wolverhampton, Walsall, Solihull, Dudley, Halesowen, Sutton Coldfield, Stourbridge, Sandwell, and Willenhall.

To know more about our services, please write to us on info@e-westmidlands.co.uk, we are happy to assist you with our SEO Services.

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2019-01-09T10:01:31+00:00